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Client: Envirozone
Issue: Envirozine wanted to position itself as the leading service provider for treating bed bug infestations along the Colorado Front Range. They had a previous site that was focused at total pest management, but not zeroing in on bed bugs.
Opportunity: Sage Marketing Group recommended creating a bed bug-only website that was laden with keywords that were SEO friendly. The plan was to "own" identified keywords that were critical to the bed bug search. Through proprietary SEO methods and known SEO best practices, Sage Marketing Group would great a new SEO supercharged site for Envirozone.
Outcome: By creating an SEO-friendly site called www.heattreatmentbedbug.com , Sage Marketing Group moved Envirozone to the top of the search engine charts for a majority of their targeted keywords - in just three weeks! Envirzone's website traffic grew 6X in the first month alone from previous website traffic. They now own a majority of the keywords identified in planning sessions with Sage Marketing Group.
Client: Markley Motors
Issue: Before Sage Marketing Group, Markley Motors maintained no consistency in brand or messaging. The retention level for their product lines of Buick, Pontiac, GMC, Honda and pre-owned vehicles ebbed and flowed with the size of the media spend.
Opportunity: Create a consistent branding and messaging campaign for Markley Motors that allowed for better retention even at a reduced media spend.
Outcome: Sage Marketing Group established a consistent brand and message for Markley Motors that decreased their annual media spend by nearly 25% and actually raised their sales achieving the status of: 2nd largest pre-owned vehicle center in Colorado, Top 5 Bucik/Pontiac/GMC dealership in their region (including Denver and Salt Lake City); Top 3 Honda dealership in their region (including Denver and Salt Lake City).
Client: Allura Skin and Laser Clinic
Issue: When Allura Skin and Laser Clinic approached Sage Marketing Group the practice did not event exist. No name, no website, no logo, nothing! The practice was going to be up and running in a matter of six weeks and Sage Marketing Group had to help.
Opportunity: Be viewed as rock stars by the client and get them ready for the grand opening.
Outcome: In under six weeks Sage Marketing Group provided the following for Allura Skin and Laser Clinic: Researched and invented name for practice, developed website, created Brand Standards & Guidelines, produced final logo and corporate identity package, developed sales collateral, created display advertisements, wrote and distributed press releases and implemented an email campaign. Within a year Allura was already looking for their second location and had one open in 15 months.
Client: Steamboat Wine Festival
Issue: The Steamboat Wine Festival was a brand new event that had never been produced. How do you market an event to destination travelers who have never heard of the event and the total budget was a pittance!?
Opportunity: Make the Steamboat Wine Festival a “must-attend” wine event for the targeted audience.
Outcome: Sage Marketing Group positioned Steamboat as the antithesis to the snobby wine events that so many in the industry were accustomed to attending. Capitalizing on the western chic of Steamboat, the wine festival was positioned as a fun event that the discerning wine lover may want to attend, but they may need to lighten up a bit because that was going to be the tone of the event. In three years, the Steamboat Wine Festival grew to the second largest wine festival in Colorado and regularly attracts over 3,000 attendees each year. Oh, did we mention their budget was a pittance!
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